I have over twelve years of progressive marketing business development with focus on key partner relationships and revenue growth through B2B and B2C marketing campaigns.
- Support marketing needs of partners by maximizing marketplace exposure resulting in achievement of revenue goals.
- Create marketing campaigns, with coordination through third-party vendors, internal production departments and upper management to produce direct marketing and electronic promotional tools, online analytics and targeted online resources.
- Provide analytics of results-driven campaigns to determine ROI and conversion.
- Conduct data research via online markets for partner support and competitor advertising.
- Identify opportunity for revenue growth and provide marketing tools and messaging to accomplish targeted goals.
- Manage content and provide copy for communications.
My skills and experience include:
- SEO
- HTML
- Analytics and online analytics (including Google Analytics)
- Social Media
- Microsoft Office
- Copywriting (including travel and fashion)
- Marketing strategy
- Brand identity and management
- Public speaking
- Project and account management
Currently, I am learning SQL, brushing up on my Italian, playing around with various apps for Macs and training a horse!
