I have over eight years of progressive marketing business development with focus on key partner relationships and revenue growth through B2B and B2C marketing campaigns. In my current capacity I:
- Support marketing needs of partners by maximizing marketplace exposure resulting in achievement of revenue goals.
- Create marketing campaigns, with coordination through third-party vendors, internal production departments and upper management to produce direct marketing and electronic promotional tools, online analytics and targeted online resources.
- Provide analytics of results-driven campaigns to determine ROI and conversion.
- Conduct data research via online markets for partner support and competitor advertising.
- Maintain a budget of $600,000 and am responsible for approximately $200M in annual gross revenue sales.
- Identify opportunity for revenue growth and provide marketing tools and messaging to accomplish targeted goals.
- Manage content and provide copy for weekly e-newsletter communication to external partners.
My skills and experience include:
- SEO
- HTML
- Analytics and online analytics (including Google Analytics)
- Social Media
- Microsoft Office
- Copywriting (including travel and fashion)
- Marketing strategy
- Public speaking
- Project management
Currently, I am learning SQL, brushing up on my Italian, playing around with various apps for Macs and have a short-term goal to read all of the literary classics by 2011 (15 down!!).
